A solid digital marketing strategy is no longer a luxury, it’s a necessity for businesses looking to thrive. Whether we’re building brand …
Our Search Engine Marketing (SEM) in the Philippines utilizes pay-per-click (PPC) advertisements to attract specific leads and impressions for your online brand.
We employ proven SEM strategies like using Google Ads as they provide an immediate surge in web traffic and brand visibility, making them an ideal choice for marketers looking to achieve short-term business objectives swiftly.
PPC ads are displayed to users who are already in search of the products and services your brand provides. This results in higher quality leads and increased conversions for your brand. Join forces with the best search engine marketing agency and boost your traffic today!
Our Search Engine Marketing (SEM) in the Philippines utilizes pay-per-click (PPC) advertisements to attract specific leads and impressions for your online brand.
We employ proven SEM strategies like using Google Ads as they provide an immediate surge in web traffic and brand visibility, making them an ideal choice for marketers looking to achieve short-term business objectives swiftly.
PPC ads are displayed to users who are already in search of the products and services your brand provides. This results in higher quality leads and increased conversions for your brand. Join forces with the best search engine marketing agency and boost your traffic today!
Our rigorous and thorough process, which is outlined below, ensures that we meet the requirements of our clients:
In the process of keyword research, we’ll examine the average number of monthly searches for keywords that are relevant to your product or service, the keywords your competitors use, and the highest bid on the Google Ads auction platform. Using these chosen keywords, we’ll create compelling ad copies designed to attract potential customers to your website and convert them into paying customers.
Conversion tracking enables us to observe the steps users take towards achieving a business objective. These steps can include actions like adding an item to their cart or submitting a form. We will also connect your Analytics and Google Ads so we can collect more data about your customers’ conversion activities. This ultimately allows us to make more informed decisions and enhance your SEM campaigns more effectively.
The optimization of a Google Ads campaign requires continuous analysis and testing to determine which components of the campaign are effective and which ones need further improvement. Common optimization methods include keyword research and management, testing and optimising ad copy, managing bids and budgets, optimizing target areas and audiences, and improving landing pages.
This procedure involves identifying and eliminating keywords that are not relevant or do not align with the purpose of your ad campaign. Negative keywords are utilised to prevent your ads from appearing in response to irrelevant or unrelated search queries, which aids in enhancing the overall performance of your campaign by reducing unnecessary expenditure on clicks that are unlikely to lead to a conversion.
Your assigned account manager will provide you with a monthly SEM report and a quarterly review of your Google Ads performance. This enables you to easily track the progress of your Google Ads in the Philippines and verify that the campaign is effective. The report includes metrics related to campaign performance such as cost per click, click-through rate, conversion rate, impressions, and so on.
A/B testing involves comparing two versions of an ad to see which one is the better performer based on established KPIs by using techniques like rotating ad copies, bidding strategies, tweaking bid modifiers, and more. Depending on the results of the test, the variation that comes out on top will be used to further optimise your campaign and produce more targeted outcomes.
Our digital marketing agency has earned many prestigious awards over the years, such as the title of Search Marketing Agency of the Year in 2020 and 2022. Today, we proudly bear this stamp of approval and many others like it which have been bestowed by esteemed judges from world-renowned brands like Lazada, Zalora, Alibaba, Grab, L’Oréal, Adidas, CapitaLand, Cathay Pacific, and many more. They all have voted for us–will you?
At Impossible Marketing, we only focus on what works best, and that includes Google Ads. With Google’s undisputed lead in search engine market share worldwide, it is easy to see where your audience is at. As a certified Google Partner company since 2014 with an impressive record of having handled over $6m in Google ad spend, we are the best SEM agency you can rely on to make your money grow.
To date, we have received:
100+ 5-stars Reviews on Google Business
100+ Recommendations on Facebook
300+ Positive Video Testimonials on YouTube
We look forward to your positive review after you’ve engaged our digital marketing services as well!
Since our inception in 2012, Impossible Marketing has been a pioneer in Asia’s digital marketing landscape. Over the years, we have established our standing as a leading figure in the industry thanks to our unwavering commitment to excellence and our clients’ success. With our proven track record in search engine marketing and its related services like PPC campaign management and data-driven optimisations, we ensure our clients reach the sustained growth and success they seek.
| ImPossible Marketing | Competitors | |
|---|---|---|
|
Search Marketing Award |
Winner of Search Marketing Agency of the Year 2022 Winner of Lead Generation Agency of the Year 2022 |
None |
|
Google Partner Company |
Since 2014 |
None |
|
Google Ad Spent till date |
More than SGD $6m |
Unknown |
|
Google Display Network Capabilities |
Yes |
None |
|
Ad Retargeting & Remarketing Capabilities |
Yes |
None |
|
Google Shopping Ads Capabilities |
Yes |
None |
|
Campaign update |
Monthly report + Quarterly review |
Monthly report |
|
Communication Platform |
Use CRM software for better and easier communication.
All-in-one platform for contents, reports, and accounts |
Send multiple emails per month
|
EXCELLENT169 reviews on
S EioHaving tried other companies before, Impossible Marketing is definitely one level above the rest. Very impressed with the team. Every thing from management of our SEO SMA. We also get frequent video calls and updates from our management team handled by YuXiang, Mikaela. Overall, extremely satisfied and impressed with the work and how it has helped our company grow! 👍👍👍AnneYuXiang and his team helped us with an out-of-scope task to take our website to the next level. Thank you!Cinthya SayuriGreat service by the team, smooth communication and constant follow ups!Rhoda SiuWe cannot speak highly enough of our experience with Impossible Marketing and our dedicated account manager, Yuxiang. In a mere three-month span, our tech company experienced a significant enhancement in our Google search rankings, all thanks to the expertise and dedicated efforts of the team. Yuxiang and the team at Impossible Marketing went above and beyond to provide us with detailed explanations every step of the way. Their transparency and willingness to listen to our ideas while combining them with their expertise truly set them apart. It was evident that they took the time to understand our business objectives that resulted in effective tailored strategies. Working with Yuxiang was an absolute pleasure! His professionalism, responsiveness, and proactive approach made the entire process seamless and enjoyable. We felt confident knowing that our digital marketing efforts were in capable hands. Special shoutout to Nia for her invaluable assistance with our content creation efforts! We wholeheartedly recommend Impossible Marketing to any company seeking to enhance their online presence and achieve tangible results. They are a team of dedicated professionals who genuinely care about the success of their clients. Thank you, Impossible Marketing, Yuxiang and Nia for your outstanding service and exceptional results! Cheers, Rhoda Client ManagerShuenVery satisfied with the results provided by impossible marketing. They are prompt with their replies, and very helpful! Got some problems with our website and they solved it really fast! Have been their customer for SEO and SEM a number of years now. Great team.Digital Mktg PolarPuffsWe would like to express our sincere appreciation for the exceptional service provided by Impossible Marketing, especially Kavitha and Nadiah. Their expertise and dedication have truly made a difference in our SEO efforts. Their insightful guidance and personalised solutions have demonstrated their deep understanding of the platform and our unique needs. They have consistently gone above and beyond to ensure that our SEO strategy and articles aligns perfectly with our goals. Thank you!Glen SeahMy company, which resides in the medical industry, has been working with Impossible Marketing since 2018, and they have consistently proven to be an invaluable asset in our SEO journey. Their wealth of knowledge and expertise has been instrumental in optimizing our online presence and driving organic traffic to our website. In particular, Valerie and Joanne have been exceptional in their professionalism and dedication. They have always taken the time to address my inquiries and provide insightful guidance over the past two years since I joined GUTCARE. Additionally, I would like to give a shoutout to Gwen, who recently joined the team and has been extremely helpful and a pleasure to work with in the past couple of months. Impossible has played a crucial role in managing all SEO tasks for our current website and the upcoming launch of our new website this year. Valerie, Joanne, and Gwen have consistently demonstrated friendliness and accommodation, making it a pleasure to collaborate with such a dynamic team. I highly recommend Impossible SEO agency for their expertise, professionalism, and exceptional service. Thank you, G Head of MarketingCharlesThere are so many SEO companies wanting my attention to hire them. The reason why I chose Impossible Marketing is that they have been consistent in ranking their own website for competitive SEO keywords, something that only the leader in the area of digital marketing and SEO can do. I did not regret choosing them and I'm impressed as the SEO consultants are not pushy and they have been very professional. After 3 months of getting their help in SEO and SEM, the ranking of our website for many competitive keywords have improved leaps and bounds to either first page or second page in google search. The number of leads to our services have also increased gradually over time. Before getting their help, our google ranking was on a decline (nowhere to be found within the first three pages). So they are indeed one of the best SEO agency with proven results. Special thanks to Joanne, Angie, Peixian, Adeline, Lynette and all others in the team who have taken part in the project! Appreciate your help and support!
The Google Display Network is a collection of over 2 million websites, videos, and apps where your Google Ads can appear. It serves visually engaging ads on the Google Display Network, reaching people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.
Ad retargeting, also known as retargeting or remarketing, is the marketing process in which you target ads to users who have previously engaged with your website or social media platform, and haven’t converted to a sale. It works via pixels and cookies, so when someone lands on your website and leaves without purchasing, you can run a retargeting ad campaign to send them further marketing messages.
Search Engine Marketing (SEM) is becoming increasingly important as search engines are the primary way people find products. A strong SEM strategy is essential for a business’s success. SEM allows businesses to get in front of potential customers at the exact time they are looking for the product or service you offer. It’s also a nonintrusive form of advertising as a potential customer is actively searching for similar services you provide.
SEM is one of the fastest methods of targeting your audience to boost clicks on a call to action (CTA), drive quality traffic, and maximize conversions for a website. It also improves ranking on search engine results pages. This can open your business to new customers and even help you streamline your online presence for maximum results.
On average, a business’s SEM costs $35,000 annually. Search engine marketing costs may reach $80,000 if the services cover mobile ads, display advertising, email marketing, and social media management.
The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on optimizing a website for organic search traffic, while SEM includes both organic search and paid advertising to attract traffic.
The Google Display Network is a collection of over 2 million websites, videos, and apps where your Google Ads can appear¹⁹. It serves visually engaging ads on the Google Display Network, reaching people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy¹⁸.
Ad retargeting, also known as retargeting or remarketing, is the marketing process in which you target ads to users who have previously engaged with your website or social media platform, and haven’t converted to a sale⁶. It works via pixels and cookies, so when someone lands on your website and leaves without purchasing, you can run a retargeting ad campaign to send them further marketing messages⁵.
Search Engine Marketing (SEM) is becoming increasingly important as search engines are the primary way people find products. A strong SEM strategy is essential for a business’s success. SEM allows businesses to get in front of potential customers at the exact time they are looking for the product or service you offer. It’s also a nonintrusive form of advertising as a potential customer is actively searching for similar services you provide¹.
SEM is one of the fastest methods of targeting your audience to boost clicks on a call to action (CTA), drive quality traffic, and maximize conversions for a website. It also improves ranking on search engine results pages. This can open your business to new customers and even help you streamline your online presence for maximum results[^10^].
On average, a business’s SEM costs $35,000 annually. Search engine marketing costs may reach $80,000 if the services cover mobile ads, display advertising, email marketing, and social media management¹⁴.
The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on optimizing a website for organic search traffic, while SEM includes both organic search and paid advertising to attract traffic²³.
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