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Essential Rules In Digital Marketing
IMDMS editor Digital Marketing 16Sep

7 Key Rules for a Strong Digital Marketing Strategy

A solid digital marketing strategy is no longer a luxury, it’s a necessity for businesses looking to thrive. Whether we’re building brand awareness, generating leads, or boosting sales, following the right rules can help us…
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Keyword Gap Analysis To Unlock Opportunities SEO
IMDMS editor Search Engine Optimization (SEO) 10Sep

Keyword Gap Analysis: Unlock Missed Opportunities in SEO

In today’s competitive SEO landscape, simply optimizing our website isn’t enough to stay ahead. To truly succeed, we need to understand where our competitors are outperforming us and identify opportunities that we may be missing. …
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Keyword Cannibalisation: Why It Negatively Affects Your SEO
Team Impossible Search Engine Optimization (SEO) 15Sep

Keyword Cannibalisation: Why It Negatively Affects Your SEO

With SEO already being difficult enough as you compete with other brands to rank higher on the results page, the last thing you need is to compete with yourself inadvertently. This is essentially what happens…
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Doing SEO The Right Way: A Quick Guide On White Hat SEO
Team Impossible Search Engine Optimization (SEO) 24Aug

Doing SEO The Right Way: A Quick Guide On White Hat SEO

Every business knows they need to leverage SEO and SEO services to get potential customers to find them online. However, if they are not careful in how they achieve their SEO goals, they could risk…
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The Whys And Hows Of Polishing Your Alt Text for SEO
Team Impossible Search Engine Optimization (SEO) 25Jul

The Whys And Hows Of Polishing Your Alt Text for SEO

According to Google, alt text is an important ranking factor for SEO. This is no surprise seeing as the increasing popularity of visual search means describing the images on your website for web crawlers is…
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SEO Audits vs SEO Tests: Why Knowing The Difference Matters
Team Impossible Search Engine Optimization (SEO) 19Jun

SEO Audits vs SEO Tests: Why Knowing The Difference Matters

Navigating the sea of SEO jargon can prove challenging for most people, and it is common to struggle with certain terms here and there. And as the practice continually evolves, this difficulty may increase unless…
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Why Pillar Pages Should Have A Place In Your Content Strategy
Team Impossible Search Engine Optimization (SEO) 18May

Why Pillar Pages Should Have A Place In Your Content Strategy

In today’s digital landscape, search engine optimization is all about creating a website that provides your target audience with all the resources they need to navigate the buyer’s journey. Doing this effectively requires predicting what…
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Long-Tail Keywords And Their Importance In Any SEO Strategy
Team Impossible Search Engine Optimization (SEO) 12Apr

Long-Tail Keywords And Their Importance In Any SEO Strategy

Digital marketing strategies focusing solely on stand-alone, broad keywords are a thing of the past. As of 2021, Google’s shift towards user experience and intent and the popularity of voice search and other conversational search…
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Why Your SEO Strategy Must Include Alternative Search Engines
Team Impossible Search Engine Optimization (SEO) 24Mar

Why Your SEO Strategy Must Include Alternative Search Engines

Everyone knows Google remains the leading search engine to date with its over 80% market share, but the top alternatives like DuckDuckGo, Bing, Yahoo, Baidu, and so on still see billions in searches monthly despite…
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Team Impossible Search Engine Optimization (SEO) 20Feb

Why It’s Worth The Effort To Refresh Outdated Content

Obsolescence is an issue for every brand that leverages content in its SEO. As they strive to consistently put out new articles necessary for effective digital marketing strategy, they will inevitably have a growing list…
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