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PPC Terms
IMDMS editor Search Engine Marketing (SEM) 16Apr

The Ultimate Guide To Understanding PPC Terminology

If you’re new to digital advertising or just starting to explore the world of pay-per-click, it can often feel like you’re navigating a maze of acronyms and jargon. Whether you’re managing your own campaigns or…
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Personal Branding Strategies For Social Media
IMDMS editor Search Engine Optimization (SEO) 10Apr

Personal Branding Strategies For Social Media Success

Establishing a strong personal brand is essential for standing out on social media. Whether we are professionals, entrepreneurs, or content creators, having a well-crafted personal branding strategy for social media helps us connect with our…
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Best Lifestyle Influencer Philippines
IMDMS editor Search Engine Optimization (SEO) 10Apr

9 Lifestyle Influencers In The Philippines To Inspire You

The Philippines is a country bursting with vibrant culture, stunning landscapes, and a dynamic lifestyle that captivates locals and tourists alike. Thanks to social media, we can now experience this colourful way of life through…
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Digital Marketing Analytics
IMDMS editor Digital Marketing 8Apr

What Is Digital Marketing Analytics? A Comprehensive Guide

Businesses are no longer relying on guesswork to drive their marketing strategies. Instead, they are turning to data-driven insights through digital marketing analytics. This powerful tool enables us to measure, analyse, and optimise our marketing…
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AB Testing In SEO
IMDMS editor Search Engine Optimization (SEO) 28Mar

The Ultimate Guide To A/B Testing For SEO Success

Search engine optimisation (SEO) is essential for driving organic traffic and increasing visibility. However, optimising your website isn’t just about guessing what works—it’s about making data-driven decisions. That’s where A/B testing in SEO comes in.…
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Twitter Advertising
IMDMS editor Digital Marketing 18Mar

Everything You Need To Know About Twitter Advertising

Twitter isn’t just a platform for memes, hot takes, and breaking news—it’s also a powerful tool for businesses to reach their target audience. With over 396 million monthly active users, Twitter offers a unique opportunity…
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Hreflang In SEO
IMDMS editor Search Engine Optimization (SEO) 14Mar

Understanding Hreflang: A Complete Guide

If you manage a website with content in multiple languages or targeted at different regions, you’ve probably heard of hreflang. But what exactly is it, and why is it so important for SEO? In this…
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Dynamic Website
IMDMS editor Search Engine Optimization (SEO) 14Mar

Dynamic Websites 101: Everything You Need To Know

The internet is full of different types of websites, but they generally fall into two major categories: static websites and dynamic websites. While static websites serve the same content to every visitor, dynamic websites are…
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Social Media Ads
IMDMS editor Social Media Marketing (SMM) 3Mar

The Power of Social Media Ads

What Are Social Media Ads? Social media ads are paid advertisements displayed on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. These ads help businesses reach a targeted audience, drive engagement,…
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Key Rules For Strong Digital Marketing Strategy
IMDMS editor Digital Marketing 11Feb

7 Key Rules for a Strong Digital Marketing Strategy

A solid digital marketing strategy is no longer a luxury. It’s a necessity for businesses looking to thrive. Whether we’re building brand awareness, generating leads, or boosting sales, following the right rules can help us…
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