8 Best Email Marketing Tools For Next-Level Engagement

If you are a digital marketer who seeks to achieve a next-level success, then it is time for you to master the art of email marketing. Email marketing is basically a strategic approach where businesses use email to promote products, services, or engage with their audience. It involves sending targeted messages to a list of subscribers who have opted in to receive communications. This method is essential for businesses because it allows for direct, personalised communication with customers, thereby fostering stronger relationships and brand loyalty. Additionally, email marketing is cost-effective and measurable, providing valuable insights through metrics like open rates, click-through rates, and conversions.

Email marketing continues to be a popular and effective marketing strategy for businesses. This is because email remains strong in its return on investment (ROI) and an integral part of digital marketing strategy. To ensure the success of your marketing strategy, however, it is highly recommended that you invest in reliable email marketing tools, which can ultimately help you create, send, analyse, optimise, and report on your email campaigns. In this article, we list down eight of the best tools for email marketing to help take your digital marketing game to the next level.

1. Mailchimp

Established in 2001, Mailchimp has become one of the leading email marketing platforms around the world today. It has a strong branding and marketing strategies that have significantly contributed to its prominence in the industry. Now under the ownership of Intuit, Mailchimp is even more well-equipped to support ecommerce marketers with their email campaigns. Indeed, with more than two decades of experience in the digital marketing industry, Mailchimp has already built a solid reputation and trust among its numerous users. Here are some key features of Mailchimp that can provide great assistance to your email marketing strategy:

• A wide variety of user-friendly email marketing templates
• SMS marketing capabilities
• An easy-to-use landing page builder
• A drag-and-drop editor
• Advanced email marketing automations

2. ActiveCampaign

ActiveCampaign is another widely-used email marketing service trusted by businesses around the world. By integrating ActiveCampaign with Shopify, you can gain access to a vast library of pre-built marketing automations for email campaigns, such as abandoned cart reminders or welcome series. This software also offers numerous integrations to connect all your business tools. ActiveCampaign basically leverages your Shopify data to send personalised emails, with the end goal of boosting sales. You can use email templates to deliver tailored messages to customers based on their previous interactions with your brand. Additionally, this platform provides SMS marketing features and integrates with various analytics tools.

3. Privy

Privy is a top-rated sales and email marketing app on the Shopify App Store, which is known for pushing the limits of email marketing tools. It offers a range of products, including automation tools for email marketing, conversion, and SMS. With Privy, you can basically utilise intent-driven pop-ups, banners, spin-to-win wheels, and embedded forms for collecting emails. These features are mobile-friendly and customisable without the necessity of any coding skills. In essence, the use of Privy can help you increase your sales with email marketing and SMS marketing with much hassle and complexity. Here are some of the best features of Privy as an email marketing tool:

• Support for custom storefronts.
• Automated campaigns based on exit intent, cart abandonment, cart value, and website behaviour.
• Automated A/B testing to optimise conversion rates.
• Autoresponders and reminder messages to convert sign-ups into sales.
• Cross-sell emails with Add to Cart buttons.
• Automated email marketing with newsletters, abandoned cart reminders, purchase follow-ups, and customer win-back emails.
• A drag-and-drop editor with hundreds of email templates.

4. Crazy Domains

Crazy Domains is a comprehensive email marketing platform designed to help digital marketers and simple users send professional emails efficiently and cost-effectively. Its user-friendly drag-and-drop editing tools and automation features ensure seamless communication with customers. The automation tools also streamline contact list management by automatically removing duplicates and unsubscribed users. In addition, they provide detailed performance analysis through automated reports, tracking metrics like bounce rates and unsubscribe rates. These features can significantly aid your business in boosting brand recognition and revenue.

5. Marketo

Marketo is an extensive and robust cloud-based marketing automation platform that offers a variety of features, such as a drag-and-drop editor, lead management, A/B testing, and social media integration. Its sophisticated analytics provide in-depth insights into email campaigns, including open rates, click rates, and conversions. Furthermore, it enables its users to test different email elements, like subject lines, call-to-action buttons, and layouts, using its A/B testing capabilities. What is even better about Marketo is that it is a relatively affordable email marketing tool for businesses. For as low as $895 per month, you can already enjoy the wide range of features and services provided by this tool.

6. AWeber

AWeber is another powerful tool that simplifies email marketing with a focus on creating visually appealing emails and seamless integration with your marketing stack. AWeber supports startups with limited budgets and offers 24/7 live chat and international phone support. Its drag-and-drop editor allows quick email and landing page creation. Moreover, with over 750 third-party integrations, AWeber is versatile enough for various marketing needs. It is user-friendly for both beginners and experienced users, featuring a clean layout and upfront business goal inquiries. Its Smart Designer feature, particularly, can build templates from your website content even in just seconds, thereby making AWeber an ultimately adaptable and innovative email marketing solution.

7. Moosend

If scheduling emails is a top priority for you, Moosend is a dependable email marketing platform you should try. It not only enables efficient email scheduling but also automates many repetitive administrative tasks. Moreover, it offers detailed campaign performance reports to help you determine what strategies work best for your business and customers. You can also integrate it with other apps to streamline workflows. Additionally, Moosend is one of the few free marketing tools that does not include its logo in the emails. Indeed, just like the other email marketing tools mentioned here, affordability is at the heart of Moosend. For as low as $7 per month for 500 subscribers, you can already benefit from some of the best features offered by Moosend.

8. Constant Contact

Constant Contact is one of the pioneering email marketing vendors in the industry, as it was established in as early as 1995. Over the years, it has evolved into a user-friendly email marketing platform suitable for everyone, from ecommerce stores to bloggers looking to enhance their email marketing strategies. This service offered by Constant Contact basically allows you to effortlessly organise and grow your email list, manage templates, and more. It includes an email tracking system and a built-in social media sharing tool. For those new to email marketing, on the other hand, Constant Contact likewise offers a comprehensive library of training and webinars to help you learn the basics of email automation.

Conclusion

Without a doubt, using email marketing tools can significantly enhance the effectiveness of an email marketing strategy. These tools automate and streamline the process of email marketing, which saves time and reduces manual effort. They offer various features like segmentation, personalisation, and A/B testing, which help marketers tailor messages to specific audiences, thereby increasing engagement and conversion rates. Additionally, email marketing tools provide detailed analytics and reporting to allow businesses to track performance and make data-driven decisions. This insight helps businesses refine their strategies, optimise their campaigns, and achieve better results. Overall, email marketing tools like the ones listed in this article empower businesses to execute more efficient, targeted, and successful email campaigns, ultimately driving growth and customer loyalty.

References

https://www.shopify.com/ph/blog/email-marketing-services
https://www.crazydomains.com.au/learn/automation-revolution-8-tools-to-enhance-email-marketing/
https://virtualassistantphilippines.ph/what-are-the-best-email-marketing-platforms-of-2024/