4 Major Link Building Mistakes You Should Avoid This 2022

As search engine algorithms evolve, link building has also enormously changed over the past couple of years. Link building basically refers to the process of obtaining hyperlinks from other websites to your own. It plays a significant role in driving organic traffic to your website via search engines.

However, in order to be considered effective, a link building strategy must build backlinks without adversely impacting the search rankings of your website. To ensure this, you need to have sufficient knowledge of the ins and outs of link building. This includes knowing the common practices that must be avoided to achieve excellent link building results.

In this article, we discuss some of the major link building mistakes you should stay away from if you want to enhance your overall SEO efforts this 2022.

1. Failing to create high-quality and link-worthy content

Many individuals commit the mistake of making content for the sole purpose of including a link somewhere on their website. However, this is among the worst link building mistakes you should avoid making this 2022. If you want to improve your overall SEO, your website needs to have high-quality and engaging content that is fascinating and shareable for others.

You should apply this strategy in order to naturally attract valuable links from highly reputable domains and to enhance your rankings on search engines. Keep in mind that concentrating only on enhancing your rankings is not always effective. So, consider also linking out or sharing other’s content whenever it fits naturally into your content.

2. Performing bad outreach

Auto-generated or cold emails for link building no longer work this 2022. It is already necessary to figure out why people link back to similar websites and what value you can provide them with. It does not really matter whether you are reaching out to bloggers, influencers, or experts — you need to add some personal touch to your outreach at all times.

Another big mistake that digital marketers often make is expecting a fast response from other parties, as this can leave you with the assumption that they do not really care about your initiative. So, you need to make sure that you are aware of the length of time it takes to reach out to everybody before you begin your outreach campaign. Once this is done, you can then plan your campaign accordingly.

3. Using generic anchor texts

Anchor text refers to the visible words and characters that hyperlinks display when linking to another location or document on the internet. In other words, it is the clickable text in a hyperlink. According to the best SEO practices, the anchor text needs to be relevant to the webpage you are linking to.

Nowadays, effective link building is not about where you put your focus or how many links you build. Instead, it is already about whether or not you should put your primary focus on anchor text optimisation. Because anchor texts need to be natural-looking and relevant, they require more research, preparation, and planning before you use them in your link building strategy. Generic and low-quality anchor texts like “more info,” “check this out,” or “click here” may not do the job this year.

4. Not looking at search intent and on-page SEO first

SEO has become quite powerful over the past few years, and this is one of the reasons why it is important to consider search intent and on-page SEO when implementing a link building campaign. Search intent is basically the term used to define the purpose of a specific online search. On-page SEO, on the other hand, refers to the all the means that can be taken directly within a website for the purpose of enhancing its position in search rankings.

Take note that it usually takes time to understand how people search for a product or service and what type of backlinks should be looked for before starting a link building effort. It is wrong to assume that just because a lot of people ask about something on social media, they will automatically show up in search engines with the same term. Moreover, when doing on-page SEO, it helps to conduct some competitor and industry research.

Conclusion

The problem with an ineffective link building strategy does not always lie in the links. More often than not, not having linkable content, having bad outreach practices, using generic anchor texts, and failing to consider search intent and on-page SEO can be the main reasons why your link building campaign is not working.

By being aware of and avoiding these common link building mistakes, you can improve your overall digital marketing efforts. However, if you think that you have already done everything, and your link building efforts are still not yielding positive results, perhaps it is about time to enlist the services of a reliable digital marketing agency in the Philippines! You will surely find link building a lot easier with the help of an expert in SEO services.